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Branding

10
October

33 Free Notion Templates for Small Business Owners

October 10, 2023
In Branding, Marketing, Personal
By Cris CM

  By now, you all know how much I love Notion to organize everything in my business, my passion projects and my personal life. Today, I wanted to share with you a collection of free Notion templates I have found online that can help small business owners of all niches manage everything more effectively. You can easily duplicate these templates to your own dashboards and start using them right away. Enjoy!   Business   Business Monthly Update by SoftGist Business Plan Template by Sinaia Notes Business Model...

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02
November

Instagram Stories: 7 tricks and 7 ideas to market your business

November 2, 2016
In Branding, Business, Social Media
By Cris CM

  This functionality may be new to the Instagram platform but it has been out there on Snapchat for quite a while. Instagram stories are similar to Snapchat stories in every possible way: you can post both photos and videos, customize them with text and color doodles, add filters (though not as elaborate as on Snapchat), only your followers can see them and they just last for 24 hours. I've had a Snapchat account for some time now but I have never posted a public...

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06
September

How to set up an image-based email signature on Gmail – Step by step tutorial with images

September 6, 2016
In Branding, Tutorials
By Cris CM

  Whenever I create an image-based email signature for any of my clients, the next natural question is always "How do I set it up on my email account?". After a pretty long time offering this service, I can say most small business owners I've worked with manage their emails through Gmail. That's why I have decided to create this quick tutorial in 5 easy steps including images for reference. Other email services may have a different interface but I'm sure the process is...

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28
April

My Small Business Toolbox – 13 online resources that will make your digital life easier

April 28, 2016
In Branding, Business, Marketing, Social Media, Web design
By Cris CM

In this day and age, the majority of small business owners have an online presence either on social media, a website or both. This means most of us have a computer around and need to use it for many different tasks during the day: creating digital content, planning a marketing campaign, keeping track of statistics, etc. There are a ton of tools and tutorials out there that can help us with all these processes but it is difficult to keep...

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09
April

Know your files: A quick guide to JPG, PNG, RGB, CMYK and all that jazz

April 9, 2015
In Branding, Business
By Cris CM

    I'm sure every small business owner with a minimum of online presence has asked him/herself these questions at least once: Is it better to use my logo in PNG or JPG for this? What's a vector file? What's the difference between RGB and CMYK colors? Even if you aren't online the time always comes when you have to order some profesionally printed business cards or posters and you are asked to send the design in AI format. What does that even...

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25
March

20 Classy Fonts to Download for Free + March discount!

March 25, 2015
In Branding, Freebies
By Cris CM

    Another collection of free fonts to help you find the perfect match on your creative projects! These are great for wedding stationery and high end or vintage style graphics. Click on the following names to download all of them: Coneria Script  ·  Mrs Eaves Italic  ·  Foglihten  ·  Cinzel Decorative  ·  Rechtman  ·  Constantine  ·  Edwardian Script  ·  Quattrocento  ·  AC Mountain  ·  Eight Fifteen  ·  Signet Roundhand  ·  Bell MT  ·  Imprint MT Shadow  ·  Frosting for Breakfast  ·  Commercial...

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17
March

“Everyone” is not your target market

March 17, 2015
In Branding, Business, Marketing
By Cris CM

    Everytime I start a custom logo or website design project with a new client I send him/her a detailed questionnaire in order to get to know them and their businesses better. It is extremely important to have this extra information in order to start working on the initial design concepts. Having a clear aesthetic idea is never enough. One of those questions I always ask is "Who is your target market/audience?". Very often I receive the wrong answer: "Everyone" or...

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