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Marketing

17
March

“Everyone” is not your target market

March 17, 2015
In Branding, Business, Marketing
By Cris CM

    Everytime I start a custom logo or website design project with a new client I send him/her a detailed questionnaire in order to get to know them and their businesses better. It is extremely important to have this extra information in order to start working on the initial design concepts. Having a clear aesthetic idea is never enough. One of those questions I always ask is "Who is your target market/audience?". Very often I receive the wrong answer: "Everyone" or...

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28
July

The Perfect Newsletter Checklist

July 28, 2014
In Business, Marketing
By Cris CM

  A newsletter is one of the most powerful tools you can use to engage with your audience and keep them updated on what is going on with your brand. It helps maintaining a regular contact with customers or followers who can’t check social media very often. In my personal experience there is a particular reaction that occurs very often: a previous client is thinking about hiring my services again to work on a new project. Since this new idea doesn’t...

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